Senolytics and Skin and Hair Aging

ETERWELL™ YOUTH and the science of skin and hair aging

Welcome to a new age of aging

For more than 50% of skin care users the word ‘anti-ageing’ has negative connotations* so it is no surprise that the skin care narrative has moved on to ‘well-ageing’ - maximizing skin health and potential at any age. As the ‘anti-ageing’ conversation is overtaken by ‘well-ageing’, products that boost the skin’s cellular processes will move to the fore and reducing the skin’s biological age will become the new focus. The term ‘biological age’ is expected to become the new buzzword.

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Consumers are looking for holistic healthy aging solutions

Consumers want to find healthly ageing solutions that address all their major skin concerns such as skin sagging, fines lines and wrinkles, skin roughness and loss of self-confidence. **

* Source: Kantar Profiles/Mintel, May 2022 © 2023 Mintel Group Ltd. ** © dsm-firmenich survey on 967 respondents within 4 countries US, UK, BR and KR – Nov 2023

High consumer interest in senolytics

Consumer awareness of senolytics, senescent cells or zombie cells is low except in China. But once the concept is explained, the purchase interest of buying a skin care product with senolytic ingredients is high. ***

Senolytics awareness

Senolytics purchase intent

*** © dsm-firmenich survey November 2023

We can meet this need for holistic well-aging solutions through Senolytics Science

Senolytics and Skin Aging

At its best, on the inside, skin is a perfect ecosystem of continuous self-renewal processes, resulting in a beautiful healthy look on the outside. Over time, however skin can work less effectively. Senescent cells are aged cells which can no longer produce Collagen and Elastin. But instead of being naturally removed, they remain in the skin inducing a vicious circle of inflammation and premature ageing. ETERWELL® YOUTH selectively targets these destructive cells to properly remove them, re-boosting the natural skin processes and promoting healthy-looking skin. 

ETERWELL® YOUTH formulations

Hair longevity powered by senolytic science​

Hair is so important for self-esteem and self-confidence, and now consumers are paying more attention at a deeper level than before. Reflecting skincare trends, there is a growing demand for solutions with a scientific and dermatological approach that address the root causes, helping maintain the health of the scalp and hair for longer. It’s no surprise that 58% of global consumers say hair aging is their biggest concern. 

ETERWELL® HAIR formulations

A holistic sustainable solution

Naturality with no compromise on people and planet

Biodiversity protection:

Preserving Swiss alpine biodiversity though organic cultivation and sustainable land use. Cosmo/Natrue certified ingredient.

Regenerative farming:

Aligned with the Union Ethical BioTrade (UEBT) Regenerative Farming (beyond responsible sourcing and ethical practices); focuses on improving soil resporation, water purification, maintenance or biodiversity, and enhanced climate resilience.

Responsible sourcing

Fair for Life fair trade certified. Transparent and traceable supply chain from seeds to bioactive; ethical relationship with small stakeholders. Guarenteed minimum price for farmer, fixed before the harvesting season.

Limted environmental impact

Low carbon footprint with less than 3kg CO2eq/kg; application of green chemistry principles and gentle extraction process using organic ethanol.

From the mountains to our skin

 

From the mountains to our skin, regenerating and refreshing at every stage. Our skin is like our planet; precious, something we must always protect and nurture. Watch the video below to discover how our natural and organic ETERWELL™ YOUTH has a low carbon footprint, is sustainably sourced and benefits local farmers.

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